Monday, November 2, 2009

What Makes Keywords Important?

You've heard of the importance of SEO (search engine optimization)- and often, clients will ask for the use of certain keywords in their articles. What makes keywords so special and why use them?

Keywords can form a very important tool to your writing process. For one, they are accurate. Used appropriately, they will provide you with the correct words for the correct context. They will also ensure your article gets a higher ranking on search engines. And finally, clients looking for research will be directed to sites which use the key words they've typed in.

Selecting keywords is simple and sites like Google are user friendly. All it requires is that you put in a list of options you're targeting and the site will spew out a number of relevant keywords for you to select from.

When selecting keywords from the given options, bear in mind that popular keywords are not always the best choice. You'll be fighting with hundreds of other articles which have opted for these 'popular' keywords. It may make more sense to base your selection on researched demand; i.e. a more narrow niche rather than a more popular choice.

So the next time you're writing an article, whether it's for a client or your own site, take some time to research the keywords you can use in it. And watch your page rankings rise!

Want to use this article? You can if you include this blurb:

Freelance writer Usha Krishnan Sliva has years of article and copywriting experience. To get more free tips and writing ideas, subscribe to her ezine-Getting It Write on or sign up for her course, Article Writing And Selling 101 on

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