Tuesday, January 26, 2010

FREE Teleseminar TODAY on 'How To Build A Successful Brand'

In order for you to stand out against your competitors, you need two things: Great writing skills and good BRANDING. Yet, most of us don't focus enough on the brand we're building.

One person who's built her brand (and business) up exceedingly quick is my favorite success story: Ali Brown. And today she's offering a FREE teleseminar on how it's done.

It's called, "Behind the Scenes of a Million Dollar Brand, & How to Create
Your Own." It happens TONIGHT, January 26 at 8pm Eastern.

Ali is the living proof that rebranding your business can take you from the kitchen table to one of Inc 500's fastest growing businesses. So join over 2,000 people who have signed up for this *free* call already.

Guiding Ali through her business transformation was her mentor, Anne McKevitt, known as "the billion dollar woman." Anne will join Ali on the call and demystify the branding process and make it accessible to entrepreneurs like yourselves.

(Ready to reserve your spot now? Get all the info here:
http://www.autowebbusiness.com/app/?af=992093)

On this free call with Ali and Anne you'll learn:
* Exactly WHEN is the time you need a brand for your business to
move forward

* Should your brand be YOU the person... or a company name?
(Anne's answer may surprise you)

* What's involved in creating and building a brand (it's more
than a logo)

* How Ali took her brand from successful solo-preneur to Inc.
500-ranked international multimedia maven, step by step

* Anne's views on social networking (like Facebook and Twitter)
for branding, and what she said on stage at Shine that ticked
many people off!

* Details about the exciting new "Million Dollar Brand Secrets"
telecourse you can participate in, taught personally by Anne
McKevitt herself!

Again, learn more and register for this complimentary call
TONIGHT, 8 pm Eastern at:
http://www.autowebbusiness.com/app/?af=992093

I'll be on the call. Hope to see u there too.

Happy brand building!

Usha

Saturday, January 23, 2010

Why You Must Read

Anon and I have been having a conversation with regards to books. It started after he read my recent post, Bob Bly is in my Home. Anon wonders if reading books is worthwhile at all?

Reading for me is second nature. I read just about anything, anywhere- advertisements, kid's story books, the odd comic lying around at the doctor's office, scraps of newspaper my glass bowls are wrapped in, and books I select because something in them has tickled my fancy.

Having said this, I do know people who don't read books the traditional way. Take my husband for instance. His bedside table is piled higher than mine with books. But I've yet to see him read a single one. He'll spend hours though on his laptop, reading articles on topics which interest him. He's also much more up to date on current events than I am.

How you read isn't really important. I don't believe I would enjoy a kindle as much as I do holding a paper novel in my hands. But I do know that if the choice was down to kindle or nothing at all, I'd grab the kindle in a second.

Why is reading important? Simply put, it broadens your horizons. It takes you to places and events you otherwise might not be able to visit. It stimulates your mind and challenges your thoughts. It's like a physical exercise for your brain.

Reading expands your current knowledge and can makes you an expert in your field. No matter your education level, you can keep up with what you've learnt simply by picking up a book. Also, things change and books allow you to delve deep into the history of a certain subject, and trace it up until it's present day, and even go along with it well into the future.

A couple of months ago, I also wrote this post: Read a lot, Write a lot.

If you want to get into the book-reading habit, but are not sure where or how to begin, consider this- Brian Tracy talks about effective habits. Try anything for a certain number of days in a row, and it becomes a habit. Some examples could be - drinking 8 glasses of water each day, or getting in 10 minutes of exercise each day, or reading a book each day.

Try reading a book each day. It may take you a week or a month, but set yourself 10-30 minutes each day. Don't vary in the time you've selected or the day's you've chosen to apply this - and by the end of 21 days, your book reading habit should have taken root.

Enjoy your reading!

Kindle:




Brian Tracy:






Sunday, January 17, 2010

Bob Bly is in my Home!

I ordered some 'teach your kids to play the piano' books for my daughter, as as postage was higher than the cost of the books themselves, I decided to add on a few more books for myself. In keeping with my New Year's Resolution to read more work related material, I avoided spy thrillers (am not as yet attempting a novel ;(, and stuck to books I believe every freelance writer should read.

This one is for your bedside table, desk, bookshelf or wherever you keep your well-read books. Robert Bly is a copywriting and freelance guru, who (and I didn't realize this) has written over 60 books! Whether you are a novice writer or someone who's had a number of years of writing under your belt, this is still the book for you. Bob Bly also has a website http://www.bly.com/new/index.html and is a BIG believer in ebooks, but bewarned: if you do sign up for his newsletters, he will inundate your inbox with emails.

GRAB THIS BOOK:



GRAB THIS BOOK:



And if you feel your career is sagging and needs a boost, GRAB THIS BOOK:

Wednesday, January 6, 2010

Quick Revising

If you're lucky to be loaded with projects, then you possibly won't have the time to spend on extended revisions. Yet, revisions are the very essence of good writing.

Quick revisions are a 'clean and polish' operation and work well in the case of creating say a final draft or an 'in-house' piece which you need for your own use. There is also another situation where you can use quick revision- it's 9pm and your deadline is for the next morning. You've made a mistake understanding the nature of the project you have to deliver and you've just realized the mistake. You have to create something new and something good. In such a situation, you have to contend with both anxiety as well as a tight deadline. Quick revising can get you to your final goal.

1. Think of your final audience. Who is going to be reading the piece. Is it for the client (a business plan?), a web-audience, a direct marketing brochure which will be mailed?

2. Read through what you have and select the parts which can be used.

3. Highlight your single main point and arrange whatever you can use around it. Jot down any thoughts or ideas which spring to your mind. If you need to do further research, you'll have a few starting points from which to begin.

4. Now begin your draft. Fill in the blanks as you go along. Leave spaces for those sentence you've yet to create.

5. If you are stuck for a main point, a freewriting exercise (http://writechoiceforyou.blogspot.com/2008/12/freewriting.html) might just help. True, you won't feel like wasting time freewriting, but setting 10 minutes aside may just give you the breakthrough you need.

6. Once you have your draft, run through it and add an introductory/concluding paragraphs. This is also a good time to fill in those empty spaces.

7. Print it out, read through it and make any changes needed.

8. Finally, get rid of grammatical errors.

Quick revisions usually 'cut' a piece so that the final product is compact, yet well organized. Leave the longer, verbose pieces for when you have plenty of time to revise and reword.

Saturday, January 2, 2010

Word of the day

Abrogate: To abolish formally or official; annul; to terminate with authority.

The judge would not abrogate the law.

Friday, January 1, 2010

Word of the day

Abeyance : temporary inactivity, cessation or suspension

To hold a question in abeyance