Monday, December 6, 2010

The secret to success

It’s been over a month since I published an ezine and thank you to those who’ve written in asking me how I’m doing.

The fact is, November has been the busiest month for me as yet. And this is on the tail of October, where I unfortunately lost three of my clients to recession. As you know, it’s really hard on the pocket when you have a client drop off your list. So what happens when you lose three of them at one go? And how did it come about that November is my highest grossing month this year?

In short, I decided it was a great time to change tracks. I spent a few days reviewing my options and decided on two courses of action. The first was to sign up to the University of British Columbia and Sauder Business Schools’ Integrated Marketing Course. This is something I have been wanting to do for a long time, but finances and lack of time kept me from it. I now decided to take the risk and invest part of my savings into the course. 

I also decided to focus my efforts on website copywriting, something that I’ve always enjoyed doing. I sent out an email to past/current clients letting them know of my decision to further my education along with details on the direction I was planning to take my career in. 

The next thing I know is I get not one, but four new clients asking me to write their website copy.
If you’ve read books like ‘Think and Grow Rich’ and ‘The Great Awakening’, you’ll know that the following three things will get you more clients than anything else:
  • Confidence which attracts positive energy and in turn allows for good things to happen.
  • A solid work ethic.
  • An unshakable faith in your own abilities.
So the next time a client cancels a project or you find it hard to pay the bills, spend a few moments thinking of what else you can do. Take the risk, even if it means making the extra time to study or finding the extra money to pay for website redesign. Believe in yourself and your abilities and watch your earnings soar.

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